alcheMe started the way all good ideas do - on holiday, across the dinner table, mid‑conversation. What began as a simple “why doesn’t this exist?” moment became something much bigger. Two years (and many late nights) later, alcheMe was born.

We set out to create skincare for tweens and teens that felt fun, chic and exciting - but was also thoughtful, gentle and effective. A brand that gives young skin exactly what it needs, and nothing it doesn’t.

Like many parents, we’ve watched our kids navigate sensitive, eczema‑prone and breakout‑prone skin while growing up in a world full of trends, TikTok routines and products that promise everything… but often overload young skin with ingredients it doesn’t need.

We started alcheMe because we kept seeing the same problem: teens with sensitive skin trying to follow skincare routines designed for adults.

Retinol. Strong acids. Ten products layered every night. Their skin was breaking out, getting irritated, or both - and they were convinced they needed to do more. But young skin doesn't need more ingredients. It needs appropriate ingredients.

That's what alcheMe is:

• Barrier-focused formulas (ceramides, hyaluronic acid, gentle cleansing)
• No harsh actives that overwhelm developing skin
• pH balanced to work with the skin's natural systems
• Simple two-step routine that actually builds healthy habits

Just smart, skin‑loving products that look good on the bathroom shelf and feel even better on the skin.

We believe skincare doesn’t need to be complicated - especially for tweens and teens.

At alcheMe, we focus on building healthy skincare habits early with two simple steps:

1. Cleanse morning and night
   Remove daily grime, SPF and build‑up without stripping the skin.
2. Moisturise after cleansing
   Hydrate and support the skin barrier to keep skin calm and balanced.

Simple…

SPF daily - even if you’re not in the sun.
No pressure. Just consistent, barrier‑supportive skincare that sticks.

The name alcheMe comes from alchemy - the science of transformation.

We love the idea of tweens and teens becoming their own mini scientists. Learning what works for their skin. Understanding ingredients. Building confidence.

We empower young people to:

• Understand skincare ingredients
• Read labels with confidence
• Know what to look for - and what to leave out

And because skincare should feel fun too, our products are designed to be mixed and matched. Blend scents, create combinations, and share your favourites with our supportive alcheMunity.

At the heart of alcheMe is a respect for skin science - stripped back and made accessible.

Our formulations are:

• Dermatologically tested
• pH balanced
• Barrier‑supportive
• Designed for sensitive and breakout‑prone skin
• Made in Australia

They’re made to fit seamlessly into everyday life - whether running late for school, washing off a day of sport and SPF, or experimenting with skincare at a sleepover.